The American chip manufacturer Advanced Micro Devices (AMD) has strengthened its own competitive position after several loss-making years. While the company dominated the graphics card market alongside NVIDIA, the gap to Intel has also been reduced in recent years. The company is now very active in growth markets such as the games industry. As part of this commitment, AMD has now joined the Blockchain Game Alliance. The company has also entered into two strategic partnerships to advance the use of blockchain technology in the gaming industry.
AMD is cooperating with two marketplace operators from the blockchain game industry
A press release dated December 12 shows that Advanced Mirco Devices has two new strategic cooperation partners. The partner companies are Robot Cache and ULTRA. The two companies develop and operate blockchain-based game marketplaces. These new marketplaces are intended to create new, secure payment options and sales channels for game developers and players.
AMD has also joined the Blockchain Game Alliance (BGA). BGA is an organization that drives the adaptation of blockchain in the game industry. This includes the definition of new standards, the optimization of networking and the exchange of knowledge between the participants. BGA also focuses on collaboration between the various developer studios. Established and tried and tested processes should help to promote basic acceptance.
AMD is the first hardware manufacturer in the BGA
The press release also clarifies that AMD is the first hardware manufacturer to join the Blockchain Game Alliance. However, other well-known companies such as Fig, the developer of the Enjin Token, and the experienced developer studio of EverdreamSoft are already members of the BGA.
The two marketplace operators are also to plan the integration of AMD graphics cards and processors. For example, the hardware is to be used in the back-end servers and in the blockchain infrastructure. AMD has optimized the AMD Ryzen processors and the Radeon graphics cards for optimal performance when performing cryptographic computing operations.
According to AMD, the CPUs and GPUs should be able to form the basis of a processor-intensive blockchain. Furthermore, the chip manufacturer has agreed to develop security mechanisms. These applications are intended to secure digital content on the marketplaces.
With these announcements, AMD is pursuing its growth ambitions – it was only at the beginning of the year that the company exceeded market expectations.